The Atlanta Dream and Atlanta United announced on March 12 a new retail collaboration called “United We Dream,” marking the first partnership of its kind between a Major League Soccer team and a Women’s National Basketball Association franchise. The collection, which launches Thursday, features three exclusive apparel pieces in celebration of Women’s History Month.
This initiative highlights both organizations’ commitment to unity, empowerment, and community impact. The collaboration aims to celebrate women in sports while offering fans unique merchandise that blends the identities of both teams.
The “United We Dream” collection includes a premium fleece hoodie, a lightweight mesh short-sleeve top inspired by performance culture, and a classic graphic tee. Each item incorporates co-branded details reflecting the shared spirit of the Atlanta Dream and Atlanta United. The teams partnered with Round21 to produce these cross-league apparel pieces at the intersection of sport, art, and culture.
“Atlanta is a city that shows up for women’s sports and shows out for its teams,” said Atlanta Dream President and COO Morgan Shaw Parker. “This collaboration with Atlanta United and Round21 is about more than apparel — it’s about visibility, alignment and continuing to push the game forward together. ‘United We Dream’ represents what’s possible when organizations come together with shared values and a shared commitment to equity.”
“We’re proud to partner with the Atlanta Dream and Round 21 to create this first-of-its-kind crossover collection,” said Atlanta United SVP and Chief Business Officer Skate Noftsinger. “While Women’s History Month is an important moment to celebrate the impact of women, our commitment to creating opportunity and visibility extends far beyond a single month. United We Dream represents that year-round commitment — and we invite Atlantans and sports fans everywhere to join us in it.”
The Atlanta Dream maintains its role as a key team in the WNBA, according to the official website. The organization serves the Southeast region according to its official website and focuses on empowering girls through basketball education, leadership development, and community initiatives according to its official website. The team also supports education by organizing backpack drives for students according to its official website. Ownership partners include Larry Gottesdiener, Suzanne Abair, and Renee Montgomery according to its official website.
The new apparel will be available at Atlanta United Team Stores in Atlantic Station and Mercedes-Benz Stadium as well as online at MLSStore.com and ATLDreamShop.com.
