Sports Illustrated Tickets and the Atlanta Falcons have entered into a six-year partnership aimed at enhancing fan experiences at Mercedes-Benz Stadium, starting with the 2025 NFL season. The agreement makes Sports Illustrated Tickets an Official Fan Experience Partner of the team, launching with the Falcons’ home opener against Tampa Bay on September 7.
Under this new arrangement, fans will be able to purchase a special ticket package that includes game admission, a framed Sports Illustrated Fan Cover keepsake, and two issues of Sports Illustrated magazine. More information about these packages is available at sitickets.com/falcons.
A key feature of the partnership is the introduction of the “Sports Illustrated Tickets Lounge,” located on the 300-level concourse of Mercedes-Benz Stadium. This hospitality area can accommodate over 750 guests and offers panoramic field views, all-inclusive food options, unlimited non-alcoholic beverages, high-top seating, and other amenities for one set price.
The Lounge will also host SI Defining Moments, an interactive display celebrating Atlanta’s sports history through decades of Sports Illustrated covers, articles, and photography. Exhibits will highlight teams such as the Falcons and Atlanta United as well as significant college football games and other major events in Atlanta sports.
Additionally, Faces in the Crowd will allow fans to have their reactions captured by 4K cameras throughout the stadium. These images can be turned into SI-branded game tickets or digital Fan Covers for fans to take home.
“The Atlanta Falcons are a leader in delivering world-class fan experiences, and we’re honored to build a long-term relationship with this visionary organization,” said David Lane, CEO, Sports Illustrated Tickets. “Together, we’re creating authentic and meaningful connections for fans – the kind only Sports Illustrated Tickets can deliver.”
“Our goal is always to reimagine what the experience can be and our partnership with Sports Illustrated Tickets reflects that ambition,” said Nana-Yaw Asamoah, chief commercial officer, AMB Sports and Entertainment. “At the end of the day, we are here to create memories with family and friends. This partnership introduces new and innovative ways for fans to capture unforgettable moments and take the memories with them – while also celebrating the heritage of Atlanta sports.”
This collaboration marks another step in expanding Sports Illustrated Tickets’ involvement in live sports events by offering access combined with memorabilia and digital content at major venues across the country.
