The Georgia Swarm has entered into a new partnership with ALM Automotive Group, a prominent automotive group in the region. This collaboration will see the naming rights of the Goal Zone Club at Gas South Arena transferred to ALMCARS.COM Goal Zone Club for the 2025-2026 National Lacrosse League season.
As part of this agreement, fans attending games at Gas South Arena can expect an enhanced hospitality experience within the newly named club. The area will feature upgraded amenities, exclusive seating options, and vehicle displays provided by ALM Automotive Group.
Matt Ritzer, Vice President of Business Operations for the Georgia Swarm, commented on the partnership: “We’re thrilled to welcome ALM Automotive Group to the Swarm family. Their reputation for excellence and commitment to the Atlanta community makes them an ideal partner as we continue to elevate the fan experience and grow the game in Georgia.”
Robert Watkins, Chief Marketing Officer of ALM Automotive Group, said: “Partnering with the Georgia Swarm is an exciting opportunity for ALM Automotive Group to connect with passionate fans and showcase our brand in an energetic, community-driven environment. We look forward to being part of the excitement all season long inside the ALMCARS.COM Goal Zone Club.”
The partnership also includes increased branding opportunities for ALM Automotive Group both inside Gas South Arena and through digital channels during the upcoming season.
For additional information about Georgia Swarm’s tenth season or partnership opportunities, more details can be found at GeorgiaSwarm.com or through their social media platforms @GeorgiaSwarmLAX.
