NE Atlanta News

The National Lacrosse League (NLL) has entered into a partnership with HotelPlanner, naming it the Official Hotel Reservations Partner. This collaboration aims to provide exclusive hotel discounts and a seamless booking experience for NLL teams, players, and fans. "The NLL is always looking for ways to enhance the experience for our fans, players, and partners," stated NLL Commissioner Brett Frood. "Our collaboration with HotelPlanner is a direct reflection of that commitment."

HotelPlanner will create a custom NLL-branded booking platform offering discounted rates on hotel stays globally. This platform will be accessible to NLL fans, teams, players, staff, and youth lacrosse organizations within the NLL UnBOXed network. The league office will use this platform exclusively for official business travel.

Tim Hentschel, Co-Founder & CEO of HotelPlanner expressed enthusiasm about the partnership: "Our team at HotelPlanner is thrilled to join forces with the NLL and provide its passionate fanbase and stakeholders with seamless, cost-effective travel solutions."

Sierra Kempthorn from Innovative Partnerships Group remarked on the partnership's potential: “From our first conversation with the NLL, we saw a remarkable opportunity to bring together two dynamic and growing brands.”

The National Lacrosse League is North America's largest professional lacrosse league with 14 franchises across the U.S. and Canada. For more information on scores and developments in the league, visit their website or follow them on social media platforms.

HotelPlanner is recognized as a leading travel technology company specializing in group bookings. Their services include individual, group, and corporate travel bookings through various specialized sites.

Innovative Partnerships Group focuses on developing long-term business relationships in sports sponsorships.

For further media inquiries regarding this announcement, contact Meghan O’Donnell and Samantha Ward at NLLCommunications@nll.com.