NE Atlanta News

The Atlanta Dream has announced significant additions to its leadership team with the hiring of Hannah Kronick Spencer as Vice President of Marketing and Consumer Insights and Kaila Pettis, known professionally as KP, as Senior Director of Brand and Creative. These appointments aim to enhance the team's marketing strategies and creative initiatives.

Morgan Shaw Parker, President and COO of the Atlanta Dream, expressed confidence in the new hires: “As we continue to elevate the Atlanta Dream’s presence both on and off the court, Hannah and KP bring unparalleled vision, creativity, and leadership to our brand. Both have unique expertise in building strong, culture-driven sports brands, which will be instrumental as we anchor the Dream brand at the epicenter of sport, entertainment and community.”

Spencer brings extensive experience from her previous role at the U.S. Soccer Federation where she led fan growth initiatives. She returns to the Dream after a prior tenure focused on sales marketing and brand strategy. Spencer is an alumna of Emory University with an MBA and Johns Hopkins University with a BA. She also coaches a U16 girls’ soccer team.

“I'm incredibly energized to return to the Dream and lead the brand into this next phase of growth,” said Spencer. “I'm deeply committed to this organization's role as a leader in women's sports in Atlanta, and I'm eager to build on our momentum and create even more impactful brand experiences for our fans.”

KP joins from FC Cincinnati where she redefined their creative strategy. Her past roles include contributions to campaigns for Atlanta United and the Atlanta Falcons. Known for her culture-driven approach, KP aims to energize fan engagement.

“The Dream represent everything I believe in—bold storytelling, pushing creative boundaries, and making an impact,” said KP. “Atlanta is the epicenter of culture, and I can’t wait to bring fresh, authentic perspectives that reflect the heartbeat of this city and its connection to the game.”

In 2021, KP became the first Black female Creative Director in professional sports. She co-founded LCKR ROOM agency focusing on minority creatives' opportunities.

The Atlanta Dream was established in 2008 as part of WNBA's Southeast franchise network.